Richard Vevers spent a decade in London advertising before redirecting those skills toward a more consequential problem: our systematic failure to care for the ocean that sustains us.
That pivot produced some of ocean conservation's most impactful communication work — from inventing Google's underwater Street View camera, enabling the world to go virtual-diving, to a Netflix documentary watched by over 100 million people.
He now leads the groundbreaking Room 71 at Woods Hole Oceanographic Institution — the world's leading ocean science non-profit — working to fundamentally reimagine how ocean science is communicated, because what the science tells us is we need to inspire action.
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The ocean is not what people imagine — it's far more complex and extraordinary. I see this as an ocean brand issue, influencing our behavior and undermining action — fortunately, brand issues can be fixed.
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